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ABOUT CO - FOUNDERS:

Have you ever met two engineering sisters who spent years talking about starting their own brand—until one night, during a spontaneous call, they finally said, “Let’s stop dreaming and start doing”?

Hey, We’re Preethi and Hanisha —cousins by blood, best friends by choice, and now co-founders of Nedhaaga.
Growing up, fashion was always our shared language. From designing our ethnic outfits to styling each other for fun, we always dreamt of creating something beautiful and meaningful together.

Life, however, had other plans. We pursued engineering, stepped into corporate careers, and followed the traditional path. But deep down, the spark for design and creativity never faded it only grew stronger.

 Nedhaaga is the embodiment of that passion. A brand born from late-night calls, endless ideas, and a determination to follow our hearts.

 

ABOUT NEDHAAGA:

Looking back at our college wardrobes, we noticed something — traditional Indian prints were often limited to salwars and ethnic wear, rarely making their way into everyday casual fashion. That’s where the idea of Nedhaaga was born.

At Nedhaaga, every thread tells a story — of artisans, heritage, and the quiet strength of everyday women.

Rooted in the heart of India’s rich textile tradition, we bring together the timeless beauty of indian traditional cotton prints and global cultural cotton prints to create effortless, everyday Indo-western casual wear for the modern women. Whether it is to rushing 8 AM lectures or owning the office floor or catching up over iced lattes - Nedhaaga fits every vibe.

We’re not just a brand — Nedhaaga is a vision of modern fusion, where tradition meets trend in the most wearable way